Congratulations goes out to our award-winning Communications and Marketing team. Our Count Me In! campaign was just recognized by the Association of Marketing and Communication Professionals as Gold-level AVA Digital Awards winner.
AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.
The “Count Me In” campaign was a two-month coordinated digital campaign employed by our digital marketing team to promote applications for Texas REALTORS® 2023 committees. It stands as an example of the increasing effectiveness of the association’s digital marketing.
More than 800 members applied—a 44% increase over the mean from 2010-2021 (554.) Not only did total signups increase, but there were significantly more new applicants. The number of new applicants in 2022 (380) more than doubled the mean for the previous 11 years (185.)
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