Telemarketing Best Practices and the FCC One-to-One Consent Rule

Real estate professionals use telemarketing calls and texts to promote their services to consumers, which can be an effective tool when implemented in compliance with relevant laws. Under a new FCC rule taking effect January 27, 2025, agents and brokers promoting real estate services must obtain consent directly from the consumer, known as 1-to-1 consent, before using an ATDS or sending artificial or prerecorded voice messages.

Please join NAR's Legal and Advocacy Teams for a joint webinar on the FCC One-to-One Consent Rule taking place on Tuesday, January 28, 2025, from 1 – 2pm Central. This webinar will provide real estate professionals and association staff with best practices to comply with the Telephone Consumer Protection Act (TCPA) and the new FCC One-to-One Consent Rule to reduce risk while successfully leveraging telemarketing calls and texts as a part of their promotional strategies.

Click here to register for the webinar here and encourage other members to attend.